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This is a very important step in the brand creation process. Through the responses in this form, we will capture the essence of your brand!
01 - Briefly describe what your company is about.
02 - What products or services does your company offer?
3 - Does your company have competitors? Who are they? Feel free to share some information about them if you find it necessary. Include names and links if possible.
04 - What are your company's mission, vision, and values?
05 - What is the social class of your customers?
06 - What is their age range?
07 - Gender or dominant audience
08 - Who are they? Describe them in your own words.
09 - If your company were a person, what would they be like? Choose as many options as you find necessary:
Serious
Outgoing
Cheerful
Playful
Conservative
Modern
Nerdy
Elegant
Discreet
Delicate
Sensitive
Mature
Adventurous
Rebellious
Traditional
Calm
Leader
Energetic
Wise
Approachable
Exclusive
Creative
Scientific
Romantic
Technical
Bold
Grand
Rustic
Futuristic
Vintage
Determined
Open-minded
Relaxed
Reliable
Unique
Curious
Disciplined
Professional
Daring
Artistic
Reserved
Modest
Smart
Dazzling
Free
Basic
Subtle
Stable
Scholarly
Innocent
Contemporary
Daring
Mysterious
Ordinary
Everyday
Refined
Idealistic
Conventional
Simple
Radical
Casual
Dreamer
Standardized
10 - From the words you chose, name 3 that you consider the strongest.
11 - Is there any color you would like in your brand?
12 - Is there any color you don't want in your brand?
13 - Is there any element you don't want in your brand?
14 - Feel free to say more about your company or give any final considerations.
15 - Do you have any references?
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